You Had Better Know ‘Why’
Survivors of Hitler’s prison camps claimed one of the worst forms of punishment they endured was to be forced to dig a ditch, only to fill it in the next day and the cycle would repeat itself, day in and day out. “The overwhelming labor was not the worst part, it was simply because we knew it had no purpose.” said one survivor. The Nazis knew if you remove a person’s “why” you would crush their spirit. Successful people, businesses, ministries, families, friendships, and just about anything else you can think of are successful because they can tell you ‘why’ they do what they do. It’s often referred to as the vision, mission or purpose statement that clearly defines the purpose behind doing what they do. The more successful the entity is, I can almost assuredly guarantee the more specific and focused the ‘why’ is. Here are a couple of examples: (more…)